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Contact Centre Strategy Summit

Thu 3 Jul 2025
10:00 - 15:00
Manchester

Join us for a powerful day designed to equip strategic contact centre leaders — including C-suite executives, Directors, and senior decision-makers — with the tools and insights to unlock the true potential of their operations.  

Featuring an energising keynote on transforming your contact centre from a hidden cost to a strategic powerhouse, real-world case studies on data-driven decision-making and driving efficiency through change, and lively roundtable discussions on leadership and AI, this summit is packed with practical advice and inspiration.  

Connect with like-minded senior leaders and leave with actionable strategies to reposition your contact centre as a true driver of business value, growth, and sustainability. Plus, enjoy plenty of networking opportunities to share ideas and build lasting connections. 

How much is it?

Included as part of CCMA Membership. £99 + VAT for non-members

Why should you go?

Unlock the true potential of your operations.

Who is it for?

This summit is tailored for strategic business leaders such as C-Suite executives and Directors, who oversee customer service operations. Members and non-members are welcome to join us.

Agenda

10:00

Networking

10:30

Welcome

Leigh Hopwood, CEO, CCMA
10:45

Keynote: Liquid Gold: Tapping the True Power Inside Your Contact Centre

Buried inside your contact centre is something far more valuable than you realise: real-time insights, emotional loyalty triggers, and commercial firepower.

But most businesses are sitting on this treasure without knowing how to use it.

In this energising keynote, Vinay Parmar challenges conventional thinking about the role of the contact centre, showing how to transform operational data into strategic influence, build trust that fuels growth, and turn frontline experience into unstoppable momentum across the business.

It’s time to stop being the forgotten department — and start leading the charge.

Vinay Parmar, Inspirational Keynote Speaker and Managing Director of Customer Whisperers
11:15

Case Study: Driving Efficiency Through Change 

With the data available from customers and through colleague feedback.

Gary Potocki, Director of Global Operations, Foundever
11:35

Roundtable Discussion: Your Role as a Contact Centre Leader

Kate Law, Membership & Learning Director, CCMA
12:00

Networking Lunch 

13:00

Debate: Migrating from Cost to Genuine Value Centre

Is your contact centre still seen as a cost to the business, despite other functional areas starting to benefit from some of the value that the operation can bring them?

We’ll be discussing how we can migrating both the perception and the reality of the contact centre from being seen as a significant cost centre to a function that generates genuine business value that can be a powerful vehicle for sustainability and growth.

Hosted by Leigh Hopwood, CEO, CCMA with:

  • Daryl Wilkes, Director of Customer Care, ASOS
  • Sarah Williams, Chief Customer Experience Officer, Westminster City Council
  • Alex Eldridge, Solutions Value Consultant, Route 101
  • Nick Edge, Head of Fraud – Technology, Likewize
14:00

Roundtable Discussion: Is AI the answer?

Tony Popham, Head of Client Management, and Rich Simpson, Head of Solutions Engineering, Route 101
14:20

Case Study: Driving Value Through Data Driven Decisions.

Whether it’s investment in AI or improved processes, the pressure is on to make contact centres more efficient as budgets are scrutinised. Jason will share their experience and advice on how to drive up efficiencies, the levers to pull and the impact change can have on contact centre performance.

Jason Roberts, Group Customer Operations Director, Crest Nicholson PLC
14:40

Q&A + Final Thoughts

As a round up to the day, you’ll have an opportunity to raise questions of all the days speakers and share your comments and learnings from the day.

Leigh Hopwood, CEO, CCMA
15:00

Close

Speakers

Kate Knowles

Services Director
CCMA
Kate uses two decades of contact‑centre expertise to support members and strengthen the industry through guidance, collaboration and operational insight.

Leigh Hopwood

CEO
CCMA
Leigh champions the contact‑centre industry’s development, reputation and voice, using her extensive leadership and marketing experience to support members and influence national industry engagement.

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For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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Reg No: 5799326