Supported by:

Best Practice Visit to
IKEA

Wed 7 May 2025 to Thu 8 May 2025
09:30 - 12:30
Peterborough

IKEA has redefined excellence in customer experience through the creation of its innovative ‘Experience Design’ function, which integrates Quality, Knowledge, Continuous Improvement, and Customer Insight Reporting. This groundbreaking approach has already earned them recognition, with their Remote Experience Design Team winning Gold for the Contact Centre Support Team of the Year at this year’s UK National Contact Centre Awards.

IKEA’s transformation in customer and coworker experience is a powerful example of strategic innovation and cultural alignment. Their relentless focus on fostering a collaborative culture and driving continuous improvement showcases the impact of visionary leadership and dedicated execution.

CCMA members are invited to the IKEA site to meet the team and learn how they’ve revolutionised the contact centre landscape, enhancing experiences for both customers and coworkers.

Join us for this Best Practice Visit at the IKEA site to hear their story.

How much is it?

A member benefit.

Why should you go?

Who is it for?

Contact Centre Managers/Leaders, Head of Contact Centres, HR and Employee Engagement Teams.

Agenda

09:00

CCMA Welcome and Member Update

Hear the latest news and updates on the CCMA and what to expect from the day.

Kate Law, Membership and Learning Director, CCMA
09:45

IKEA Welcome

Country Remote Customer Meeting Point Manager, Stephen Reid welcomes CCMA Members to meet the team where he will share the background of IKEA.

Stephen Reid, Country Remote Customer Meeting Point Manager, IKEA
10:15

Break

10:30

Inside IKEA’s Award-Winning ‘Experience Design’ and Global Innovations

Join us for a morning of interactive breakout sessions where the IKEA design team will demonstrate how they have transformed customer and coworker experiences through their innovative ‘Experience Design’ function.

These group sessions will include:

  • Visiting the office space and hearing all about IKEA’s commercial focus, culture and values
  • Meeting the ‘Experience Design’ team and how they revolutionised the contact centre landscape, earning Gold at the UK National Contact Centre Awards
  • Learning about IKEA’s global agenda and their approach to quality, continuous improvement, and customer insight reporting
Experience Design Team
12:00

Lunch and Q&A

12:30

Close

Speakers

Kate Knowles

Services Director
CCMA
Kate uses two decades of contact‑centre expertise to support members and strengthen the industry through guidance, collaboration and operational insight.

Register for this event here

Join us and your industry peers at this exclusive CCMA event
Secure your place today.
For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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