Insight Category: Research

Voice of the Contact Centre Consumer 2026

Voice of the Contact Centre Consumer 2026

Since 2021, the CCMA has conducted an annual Voice of the Contact Centre Consumer research study – a comprehensive analysis of consumer contact experiences.This year’s research examines whether customer service…
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Future-Proofing Your People Strategy

Future-Proofing Your People Strategy

From meeting rising contact demand to adapting to the pressures of wage and National Insurance (NI) inflation and the continual advancement of artificial intelligence – how are contact centres evolving…
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Contact Centre: 2030

Contact Centre: 2030

Over the next five years, three fundamental shifts will reshape the contact centre industry: how people work, what customers expect and where organisations find value. Contact Centre: 2030 is the…
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Navigating the AI Seascape

Navigating the AI Seascape

AI has been a hot topic of conversation for the past 18 months, and the discussions around it continue to evolve. However, determining the best ways to deploy AI in the contact…
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Voice of the Contact Centre Consumer 2024

Voice of the Contact Centre Consumer 2024

Are perceptions of customer service improving or declining over time? Our annual Voice of the Contact Centre Consumer research report uncovers how customer contact needs, expectations, and behaviours are changing,…
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