Cresta combines the best of AI and human intelligence, transforming conversations and workflows at every level of the contact center to save time and money, differentiate the customer experience, and accelerate revenue growth.

Cresta unlocks the true potential of the contact center, turning every customer conversation into a competitive advantage. Combining the best of AI and human intelligence, Cresta improves the customer experience and powers revenue and efficiency gains across every channel.

he platform transforms contact centers with AI agents, AI-augmented human agent assistance, and comprehensive insights, coaching, and quality management. Companies like United Airlines, Cox Communications, and Hilton Grand Vacations use Cresta to power world-class customer experiences every day. Learn more at Cresta.com.

For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.